1. Pillow Height (Loft)
The height of the pillow determines whether your neck stays aligned with your spine. Side sleepers need a higher loft, while back and stomach sleepers usually need a lower one.
2. Firmness Level
Memory foam pillows range from soft to firm. Choose a firmness that supports your head without sinking too much, especially if you experience neck or shoulder pain.
3. Material Quality & Durability
Look for high-density or premium memory foam. It lasts longer, provides better pressure relief, and is less likely to flatten over time.
4. Cooling Performance
Some memory foam traps heat. If you're a hot sleeper, choose gel-infused foam, breathable designs, or pillows with cooling covers.
5. Shape & Design
Traditional, contour, and adjustable-layer pillows each suit different sleep needs. Choose the shape that best matches your sleeping position and comfort preference.