1.1 The Brand Story of Slumbr Pillow
Slumbr was a pillow-focused direct-to-consumer brand started in 2016 by Heather Rebuelta and Michelle Fishberg. They created the company after noticing that most sleep-related innovation centered on mattresses, while pillows were often overlooked.
To offer a more personalized experience, Slumbr introduced an online “Pillow Quiz” that matched shoppers with options like latex, buckwheat, or down based on their sleep preferences. Although the brand is no longer in business, people still sometimes confuse it with similarly named companies such as Slumblr or Slumbar.